We could not see the pandemic coming, despite our longstanding history of encountering viruses and plagues at regular intervals of time. Throughout the human history, pandemics have caused havocs, but at the same time initiated and promoted intellectual, economic and political revolutions. Similarly, post Covid 19 world will be different for countries, companies, and individuals. There will be unique opportunities for entrepreneurial activity in an increasingly connected and interdepended world. We should better be geared up to capitalize on them. At the same time, the pandemic has once again highlighted the ever biggest collective challenge being faced by the world: sustainability. There are mounting concerns that any further neglect or half-hearted efforts towards sustainability could easily prove far more consequential than Covid 19. We can see that coming; and it is opportune that we expedite our efforts to combat it. In this backdrop, the 13th ICMR will provide a platform to entrepreneurs, scholars, academicians, government officials, and policy experts to have an evidence-based debate on prospects of entrepreneurial opportunities and sustainability challenges in post Covid 19 world.