This training session is designed to empower academics, researchers, and students with the tools and knowledge to effectively harness the power of Artificial Intelligence (AI) for academic research. In an age where AI is revolutionizing the research landscape, this session will provide participants with the skills to leverage AI-driven techniques for data collection, analysis, and literature review. Attendees will explore how AI can enhance research efficiency, from automating mundane tasks to uncovering deeper insights that were previously inaccessible. Whether you are new to AI or looking to deepen your understanding, this training will offer practical, hands-on approaches to integrating AI into your academic work, ultimately improving both the speed and quality of your research outcomes.
∎ Understand the role of AI in academic research, including its benefits and limitations.
∎ Identify ways to integrate AI-driven solutions into research processes, from hypothesis generation to data collection.
∎ Learn how to utilize AI tools for conducting comprehensive literature reviews.
∎ Explore AI-powered data analysis techniques and their applications in various research contexts.
∎ Understand ethical considerations and challenges in applying AI to academic research.
Dr. Deniz Dirik, PhD, is an Associate Professor of Management at Manisa Celal Bayar University (MCBU), Turkey, with over 10 years of academic experience. Specializing in Organizational Behavior, Work Psychology, and Leadership, Dr. Dirik has made significant contributions to the fields of organizational politics, power dynamics, leadership, and organizational behavior. Her research is widely published in peer-reviewed journals, reflecting her deep expertise in these areas. In addition to her academic endeavors, Dr. Dirik plays an instrumental role in coordinating MCBU’s Erasmus mobility program, facilitating international academic exchanges. She is also an accomplished science communicator, regularly contributing to Harvard Business Review Türkiye and hosting a YouTube channel, Akademik Diyaloglar, where she shares insights on workplace issues, HR challenges, organizational psychology, and more.
In today’s rapidly evolving research landscape, upholding ethical standards is more critical than ever. This training session aims to underscore the importance of maintaining integrity throughout the research process, from conceptualization to publication. Participants will engage in discussions surrounding ethical dilemmas, the challenges of ensuring transparency, and the consequences of unethical behavior in academic and professional research. This session is designed to provide researchers, academics, and students with a solid understanding of ethical principles and practices that foster credibility and trust in research. By attending this training, participants will be equipped to navigate the complexities of ethical decision-making in research, ensuring their work adheres to the highest standards of integrity.
∎ Understand the fundamental principles of ethics in research and their importance in preserving research integrity.
∎ Identify common ethical challenges faced in academic and professional research, including issues of plagiarism, data manipulation, and authorship disputes.
∎ Learn about frameworks and guidelines for conducting ethical research, including consent, transparency, and confidentiality.
∎ Gain strategies for fostering an ethical research culture within academic and organizational environments.
∎ Recognize the role of ethical leadership in upholding and promoting integrity in research practices.
Dr. Norizah Binti Mohd Mustamil is an esteemed Associate Professor of Business Ethics, Human Resource Management, and Leadership at the Faculty of Business and Economics, University of Malaya, Kuala Lumpur, Malaysia. With a PhD from Curtin University, Australia, Dr. Norizah has established herself as a prominent figure in the field of business ethics in Malaysia. Her research and publications, which have gained wide recognition, focus on ethical decision-making, corporate social responsibility, and leadership in the business context.
As a dedicated educator and researcher, Dr. Norizah brings a wealth of knowledge and experience in guiding professionals and academics to maintain ethical standards in their work. Her contributions to the field have shaped the discourse on ethical leadership and the importance of integrity in both business and research. Participants in this training will benefit from her deep insights and practical expertise in navigating ethical complexities in research.
As the global landscape shifts towards sustainability, the role of digital innovation in driving sustainable practices has become increasingly significant. This training session aims to explore the intersection of sustainability and digital transformation, offering participants cutting-edge strategies to leverage technological advancements for a more sustainable future. Focusing on the hospitality and tourism industries, but with applications across various sectors, the session will delve into how emerging technologies can revolutionize operations, enhance customer experiences, and contribute to long-term sustainability goals. Attendees will gain insights into practical approaches for integrating digital solutions that promote environmental stewardship, operational efficiency, and business resilience in the face of evolving global challenges.
∎ Understand the role of digital innovation in advancing sustainability across industries.
∎ Explore emerging technologies and their potential impact on sustainable business practices.
∎ Identify strategies for integrating digital tools to improve resource efficiency, reduce environmental footprints, and enhance customer experiences.
∎ Learn about future trends in digital innovation and sustainability, preparing participants to stay ahead in an evolving global market.
∎ Develop actionable strategies to implement sustainable digital innovations in participants’ respective fields.
Dr. Seden Dogan is an Assistant Professor of Instruction and Internship Coordinator at the School of Hospitality and Tourism Management in the Muma College of Business, University of South Florida. With a PhD and master’s degrees from Akdeniz University in Turkey, Dr. Dogan’s research focuses on how employees and customers perceive emerging and innovative technologies in the hospitality and tourism sectors. Her work has been published in top-tier, internationally refereed journals such as the International Journal of Contemporary Hospitality Management and the Journal of Hospitality and Tourism Technology.
Dr. Dogan brings 18 years of professional experience in hospitality, having worked with prominent companies like InterContinental, Renaissance, and Yeego.com. She has also been recognized with the prestigious Instructional Faculty Award in 2024 as part of the USF Women in Leadership Dr. Kathleen Moore Faculty Excellence Awards. With a robust portfolio of academic contributions and practical expertise, Dr. Dogan regularly presents her research at international conferences and delivers keynotes on how digital innovation is transforming the hospitality industry.
